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[Podcast #2] Under the Influence
[Podcast #1] Towards A Community of Connected Creators
Snapchat is making a silent comeback
Don’t engage fake influencers. Check these 3 metrics first.
[RESEARCH] Engagement Rate of Top 100 UK Influencers is 3.42%
Farewell Instagram ‘Likes’; Hello to the new world of engagement
[RESEARCH] Engagement Rate of Top 100 US Influencers is 5.09%
Influencer with 2.6M Followers Failed to Sell 36 T-Shirts
Influencer Talk with Jamshed Wadia
What content would you like to see from us in 2020?
10 years in Social with over 170 brands in more than 1,500 research and analytics projects. Worked with brands like Pepsi, Intel, H&M, VISA, and Google. Effectiveness of advertising using social media data featured in the New York Times. Established a method for WFA (World Federation of Advertisers) members to systematically build authentic consumer communities online. Pioneered a novel research method of how Social data is analyzed today by large agency networks in Omnicom and WPP. Member of ESOMAR.
Emi has managed over 10 brands’ social media accounts and been on the forefront of growing authentic online communities for the past 5 years. Worked with brands like IKEA and foodpanda. She believes every brand have a story. And if told well, digital marketing will deliver significant results.