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[RESEARCH] Engagement Rate of Top 100 US Influencers is 5.09%
Influencer with 2.6M Followers Failed to Sell 36 T-Shirts
Influencer Talk with Jamshed Wadia
[RESEARCH] Engagement Rate of Top 200 Australian Influencers is 5.48%
Challenges with Influencer Marketing
TikTok – Why is it so Successful?
10 years in Social with over 170 brands in more than 1,500 research and analytics projects. Worked with brands like Pepsi, Intel, H&M, VISA, and Google. Effectiveness of advertising using social media data featured in the New York Times. Established a method for WFA (World Federation of Advertisers) members to systematically build authentic consumer communities online. Pioneered a novel research method of how Social data is analyzed today by large agency networks in Omnicom and WPP. Member of ESOMAR.