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Measuring my body glucose for a month.

by Siim Säinas | Feb,2021 | Biohacking, Health

Even though I am not diabetic, I knew monitoring glucose could potentially teach me a lot about my body. I mean, all you have to do is it to observe your energy levels and mental state after a McDonald’s meal. At some point you inevitably wonder what goes on in your body.

What can the world’s Top TikTokers teach us about effective Social Media content?

by Siim Säinas | Jan,2021 | Influencer Marketing, Marketing, Platforms, Research, Social Media, TikTok

Known for its highly addictive dance videos and hilarious voice-overs, TikTok’s viral videos seem to always have a pattern, some kind of formula to its success.

3 tips to overcome production challenges during Covid-19 from a Creative Director

by Siim Säinas | Jun,2020 | Covid-19, Creative, Marketing, Production

The creative determines at least half of your marketing success.

5 Best TikTok Analytics Tools

by Siim Säinas | Jun,2020 | Influencer Marketing, Marketing, Platforms, Social Media, TikTok

We reviewed a bunch of tools that can help you crack the TikTok code.

[Podcast #2] Under the Influence

by Siim Säinas | Apr,2020 | Influencer Marketing, Marketing, Platforms, Research, Social Media

Siim on the Potluck podcast, episode #2. Influencer marketing. Talking about analytics, research and marketing.

[Podcast #1] Towards A Community of Connected Creators

by Siim Säinas | Apr,2020 | Influencer Marketing, Marketing, Platforms, Social Media

Siim on the Potluck podcast, episode #1. Influencer marketing. Talking about Post-Soviet Estonia, Social Media and of course marketing.

Snapchat is making a silent comeback

by Siim Säinas | Mar,2020 | Platforms

Snapchat is definitely here to stay. Here is why.

Don’t engage fake influencers. Check these 3 metrics first.

by Emi Goto | Feb,2020 | Branding, Influencer Marketing

If you are like us, you tend to question everything. So in this article, we decided to dig deeper into how influencer marketing tools work for identifying fake influencers.

[RESEARCH] Engagement Rate of Top 100 UK Influencers is 3.42%

by Caitlyn Ong | Dec,2019 | Influencer Marketing, Research

We looked at the 100 Top British influencers on Instagram and their performance.

Farewell Instagram ‘Likes’; Hello to the new world of engagement

by Sammy Alderson | Nov,2019 | Branding, Influencer Marketing

For a while, the ‘like’ count as a measure of engagement is a simplistic and blunt instrument that is long overdue for an upgrade. We should be grateful Instagram is dragging us away from it, even if we are going kicking and screaming.