Challenges with Influencer Marketing
Common Challenges with Influencer Marketing This is a response to Avinash’s newsletter post on influencer marketing. Yes, none other than the father of digital marketing analytics. I’m looking forward to the day I can personally thank him for inspiring me and many others throughout my…
[RESEARCH] Engagement Rate of Top 200 Indonesian Influencers is 4.62%
We looked at the 200 Top Indonesian influencers on Instagram and their most recent posts. The average engagement rate of Indonesia’s Top 200 influencers on Instagram is 4.62%
The Rocky Road to Insight Led Marketing
After a series of articles on influencer marketing, we decided to talk about another topic close to our hearts – social media research. I have an idea to share, but let me first explain how we got here. Social media data is rich, vast and…
[RESEARCH] Average Engagement Rate of Top Singaporean Instagram Influencers is 2.65%
In our efforts to shed some lights on this topic within the Asian region, we looked at the top 200 influencers on Instagram and their 20 most recent posts. We’ve analysed 4,000 unique posts and found 875 unique brands, organisations or events mentioned.
8 metrics to use when choosing social influencers for your brand
Tech companies don’t think about marketing when building their platforms, and agencies tend to push their own agenda based on relationships (or a friend of a friend of a friend). So who do you trust?
5 Effective Ways Influencer Marketing Drives Performance
67% of marketers believe that influencer marketing campaigns help them reach a more targeted audience and this churns out a 11x higher ROI in comparison to traditional marketing. Here are the 5 most effective influencer collaborations to drive campaign performance metrics.
[RESEARCH] Top 100 Malaysian Influencers’ Engagement Rate is 2.48% on Instagram
We’ve talked previously about how 86% of influencers’ posts in SEA are not compliant with Facebook’s branded content policies, while influencers in the US are forced to follow the FTC (Federal Trade Commission) guidelines. There is no doubt influencer marketing is up and coming in…
5 Best Free Influencer Marketing Platforms
Influencer marketing is predicted to grow into a $2.38b industry by 2019. In our last post, we uncovered the fact that 86% of Influencer’s posts in Southeast Asia are not compliant with Facebook’s branded content policy. So we have a long way to go before…
86% of Influencers’ Posts in Southeast Asia are not Compliant with Facebook’s Branded Content Policies
Influencer marketing is a billion dollar industry especially for the B2C market. From micro influencers making about $50 per post on Instagram to top of the line celebs like Ariana Grande allegedly banking half a million per post. Instagram has come a long way from…
Attracting the Right Customers on Social Media
This article is Part 3 of our Role of Social Media series. Feel free to check out Part 1 & Part 2. Acquiring new customers can be up to 25 times more expensive than retaining an existing customer. Not only is it more expensive, but…