Challenges with Influencer Marketing
Common Challenges with Influencer Marketing This is a response to Avinash’s newsletter post on influencer marketing. Yes, none other than the father of digital marketing analytics. I’m looking forward to the day I can personally thank him for inspiring me and many others throughout my…
TikTok – Why is it so Successful?
Crazy Growth TikTok claims to be the world’s leading app for short-form mobile videos. The mission stated on their website, is to capture and present the world’s creativity, knowledge and the moments that matter in everyday life. They’re not wrong about being the “leader” in…
5 Best Affordable Influencer Marketing Platforms
In the past, we have featured five free influencer marketing platforms that might help you in finding the right influencer to optimize your influencer marketing campaigns. Like any other free products and services, they come with limitations and for medium to large influencer marketing campaigns,…
[RESEARCH] Engagement Rate of Top 200 Indonesian Influencers is 4.62%
We looked at the 200 Top Indonesian influencers on Instagram and their most recent posts. The average engagement rate of Indonesia’s Top 200 influencers on Instagram is 4.62%
Identifying Fake Influencers
As a brand, engaging with an “influencer” who buys followers and fake engagements is like fishing without bait. Fake influencers make lousy collaborations, their quantitative engagement does not reflect actual performance because let’s be honest, bots do not visit your website or purchase your goods.
The Rocky Road to Insight Led Marketing
After a series of articles on influencer marketing, we decided to talk about another topic close to our hearts – social media research. I have an idea to share, but let me first explain how we got here. Social media data is rich, vast and…
[RESEARCH] Average Engagement Rate of Top Singaporean Instagram Influencers is 2.65%
In our efforts to shed some lights on this topic within the Asian region, we looked at the top 200 influencers on Instagram and their 20 most recent posts. We’ve analysed 4,000 unique posts and found 875 unique brands, organisations or events mentioned.
8 metrics to use when choosing social influencers for your brand
Tech companies don’t think about marketing when building their platforms, and agencies tend to push their own agenda based on relationships (or a friend of a friend of a friend). So who do you trust?
[CASE STUDY] Synergy between Influencer and Brand
A recent study reported that in 2016 86% of marketers used influencer marketing and 78% cite determining ROI as their top challenge for 2017. We can assume there has been some development by now, but this feels true even today. Marketers are actively trying to…
5 Effective Ways Influencer Marketing Drives Performance
67% of marketers believe that influencer marketing campaigns help them reach a more targeted audience and this churns out a 11x higher ROI in comparison to traditional marketing. Here are the 5 most effective influencer collaborations to drive campaign performance metrics.