With over 2.6M followers and an average engagement rate of 1.59%, this 18-year-old influencer couldn’t sell 36 t-shirts to get her clothing line off the ground. What can we learn from this?
This story starts with Paolo. Not the retired Italian football legend. But Paolo the persona representing one of Intel’s target audiences in 2013.
We looked at the 200 Top Australian influencers...
Common Challenges with Influencer Marketing This...
Crazy Growth TikTok claims to be the world’s...
In the past, we have featured five free...
We looked at the 200 Top Indonesian influencers on Instagram and their most recent posts. The average engagement rate of Indonesia’s Top 200 influencers on Instagram is 4.62%
As a brand, engaging with an “influencer” who buys followers and fake engagements is like fishing without bait. Fake influencers make lousy collaborations, their quantitative engagement does not reflect actual performance because let’s be honest, bots do not visit your website or purchase your goods.
After a series of articles on influencer...
In our efforts to shed some lights on this topic within the Asian region, we looked at the top 200 influencers on Instagram and their 20 most recent posts. We’ve analysed 4,000 unique posts and found 875 unique brands, organisations or events mentioned.
Data-driven Influencer Marketing
- 36 videos in 3 hours
- 120 data-packaged slides
- 7 working examples
85% of past students recommend
2h a week and 28 days to complete
Marketing Lessons from Top Social Media Influencers
- Key marketing lessons from N=900 influencers
- Covering six markets: US, Australia, United Kingdom, Indonesia, Malaysia, Singapore
- 36 slides
Influencer Marketing Fundamentals
- Master the first steps of influencer marketing in 6 short videos
- When to work with influencers? When not?
- How to achieve significant results? How to measure?
- How to avoid common mistakes by marketers?