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[RESEARCH] Engagement Rate of Top 100 US Influencers is 5.09%

by Siim Säinas | Oct,2019 | Influencer Marketing

We looked at the Top 100 American influencers on Instagram and their performance.

Influencer with 2.6M Followers Failed to Sell 36 T-Shirts

by Siim Säinas | Aug,2019 | Influencer Marketing

With over 2.6M followers and an average engagement rate of 1.59%, this 18-year-old influencer couldn’t sell 36 t-shirts to get her clothing line off the ground. What can we learn from this?

Influencer Talk with Jamshed Wadia

by Emi Goto | Aug,2019 | Influencer Marketing

This story starts with Paolo. Not the retired Italian football legend. But Paolo the persona representing one of Intel’s target audiences in 2013.

[RESEARCH] Engagement Rate of Top 200 Australian Influencers is 5.48%

by Siim Säinas | Jul,2019 | Influencer Marketing

We looked at the 200 Top Australian influencers...

Challenges with Influencer Marketing

by Siim Säinas | May,2019 | Branding, Influencer Marketing

Common Challenges with Influencer Marketing This...

TikTok – Why is it so Successful?

by Emi Goto | May,2019 | Branding, Influencer Marketing

Crazy Growth TikTok claims to be the world’s...

5 Best Affordable Influencer Marketing Platforms

by Emi Goto | Mar,2019 | Branding, Influencer Marketing

In the past, we have featured five free...

[RESEARCH] Engagement Rate of Top 200 Indonesian Influencers is 4.62%

by Siim Säinas | Feb,2019 | Branding, Influencer Marketing, Research

We looked at the 200 Top Indonesian influencers on Instagram and their most recent posts. The average engagement rate of Indonesia’s Top 200 influencers on Instagram is 4.62%

How to identify fake influencers?

by Emi Goto | Jan,2019 | Influencer Marketing

As a brand, engaging with an “influencer” who buys followers and fake engagements is like fishing without bait. Fake influencers make lousy collaborations, their quantitative engagement does not reflect actual performance because let’s be honest, bots do not visit your website or purchase your goods.