86% of Influencers’ Posts in Southeast Asia are not Compliant with Facebook’s Branded Content Policies
Influencer marketing is a billion dollar industry especially for the B2C market. From micro influencers making about $50 per post on Instagram to top of the line celebs like Ariana Grande allegedly banking half a million per post. Instagram has come a long way from…
Attracting the Right Customers on Social Media
This article is Part 3 of our Role of Social Media series. Feel free to check out Part 1 & Part 2. Acquiring new customers can be up to 25 times more expensive than retaining an existing customer. Not only is it more expensive, but…
Is Facebook the Biggest Marketing Swindle of our Time?
This article is Part 2 of our Role of Social Media series. Feel free to check out Part 1. Over the years, the biggest Social Media channel, Facebook, has become a paid marketing platform. Every year less and less studies are done on the organic…
Role of Social for your Brand – Pt. 1
Let’s face it. For most brand marketers, Social has long lost its appeal since 2014 when Facebook’s organic reach became a “Ehm…hold on!” moment for marketers. We also know Social is often hard to measure and at least 74% of people will happily continue their…