Farewell Instagram ‘Likes’; Hello to the new world of engagement
For a while, the ‘like’ count as a measure of engagement is a simplistic and blunt instrument that is long overdue for an upgrade. We should be grateful Instagram is dragging us away from it, even if we are going kicking and screaming. The goal…
[RESEARCH] Engagement Rate of Top 100 US Influencers is 5.09%
We looked at the Top 100 American influencers on Instagram and their marketing performances. Topping that up with influencers from Indonesia, Malaysia, Singapore and Australia, we used an advance influencer analytics tool and some good old manual searching.
Influencer with 2.6M Followers Failed to Sell 36 T-Shirts
Who is Arii? In the age of influencer marketing, we see more and more influencers trying to branch out into different mediums, starting businesses and launching their own brand(s) or collaborating with established brands to launch special edition product lines. But it isn’t as easy…
[RESEARCH] Engagement Rate of Top 200 Australian Influencers is 5.48%
We looked at the 200 Top Australian influencers on Instagram and their 20 most recent posts. Moving on from Indonesia, Malaysia, and Singapore, we used a variety of tools that identify influencers and some good old manual searching. They have a combined reach of over…
Challenges with Influencer Marketing
Common Challenges with Influencer Marketing This is a response to Avinash’s newsletter post on influencer marketing. Yes, none other than the father of digital marketing analytics. I’m looking forward to the day I can personally thank him for inspiring me and many others throughout my…
5 Best Affordable Influencer Marketing Platforms
In the past, we have featured five free influencer marketing platforms that might help you in finding the right influencer to optimize your influencer marketing campaigns. Like any other free products and services, they come with limitations and for medium to large influencer marketing campaigns,…
Identifying Fake Influencers
As a brand, engaging with an “influencer” who buys followers and fake engagements is like fishing without bait. Fake influencers make lousy collaborations, their quantitative engagement does not reflect actual performance because let’s be honest, bots do not visit your website or purchase your goods.
[RESEARCH] Average Engagement Rate of Top Singaporean Instagram Influencers is 2.65%
In our efforts to shed some lights on this topic within the Asian region, we looked at the top 200 influencers on Instagram and their 20 most recent posts. We’ve analysed 4,000 unique posts and found 875 unique brands, organisations or events mentioned.
8 metrics to use when choosing social influencers for your brand
Tech companies don’t think about marketing when building their platforms, and agencies tend to push their own agenda based on relationships (or a friend of a friend of a friend). So who do you trust?
[CASE STUDY] Synergy between Influencer and Brand
A recent study reported that in 2016 86% of marketers used influencer marketing and 78% cite determining ROI as their top challenge for 2017. We can assume there has been some development by now, but this feels true even today. Marketers are actively trying to…