8 metrics to use when choosing social influencers for your brand
Tech companies don’t think about marketing when building their platforms, and agencies tend to push their own agenda based on relationships (or a friend of a friend of a friend). So who do you trust?
[CASE STUDY] Synergy between Influencer and Brand
A recent study reported that in 2016 86% of marketers used influencer marketing and 78% cite determining ROI as their top challenge for 2017. We can assume there has been some development by now, but this feels true even today. Marketers are actively trying to…
5 Effective Ways Influencer Marketing Drives Performance
67% of marketers believe that influencer marketing campaigns help them reach a more targeted audience and this churns out a 11x higher ROI in comparison to traditional marketing. Here are the 5 most effective influencer collaborations to drive campaign performance metrics.